Table of Contents
Introduction: Why Understanding the Stages of Video Production is Crucial
So, you’ve got a business, and you’re ready to dive into the world of video marketing. You’ve heard that it’s a game-changer, but maybe you’re not quite sure what goes into creating these magical little marketing tools. Well, buckle up because I’m going to walk you through the stages of video production, but with a twist. We’re going to be talking about bulk video production, the strategy that keeps your brand fresh, consistent, and in front of your audience month after month.
Let’s skip the Hollywood-level productions with massive budgets and teams of people. We’re focusing on the kind of videos that deliver results for small to mid-sized businesses without breaking the bank.
1. Pre-Production: Setting Up for a Winning Video
1.1 Starting with the Client’s Vision
At the start of any video project, we meet with the owner to finalize the concept. Now, if you’re thinking, “Great, this is where they whip out a script and storyboard,” you’d be wrong, well, at least most of the time.
The beauty of bulk video production, especially when it comes to marketing, is that it’s often non-scripted. That doesn’t mean we just wing it; instead, we let the story naturally unfold. The backbone of each video often comes from the business owner themselves. They know their story, product, and customers better than anyone. Their authenticity shines through when we let them lead the narrative.
1.2 Scripting vs. Non-Scripting: Keeping It Natural
We do create outlines to guide the flow, but we avoid scripting every single word. Why? A script can’t capture a business owner’s natural enthusiasm and passion. It’s something that just happens in the moment, and those moments are gold.
We try to avoid voice overs unless absolutely necessary. There’s something about hearing directly from the owner that keeps the video personalized and real. It’s like having a conversation with your customers rather than talking at them.
1.3 Planning Without Storyboards: Embracing Flexibility
Now, in big-budget productions, you’d see detailed storyboards mapping out every shot. But that’s not always needed, especially in low-cost productions. Of course we plan because nobody wants to show up on shoot day not knowing what they’re doing, but we like to keep things flexible. We embrace those unexpected moments that can make a video truly special.
We only storyboard big, structured projects. We do few of those since we don’t usually do broadcast ads. Instead, we show up with a shot list but with room to adapt to whatever comes our way.
2. Production: Capturing the Essence of Your Business
2.1 Setting Up: Quick and Efficient
Here’s where the rubber meets the road. Production day is all about capturing the raw footage that will tell your story, and it’s one of the key stages of video production. Since we keep our crew lean, setup is a breeze. No carrying around tons of equipment or waiting hours for everything to be just right. We’re in and out, ready to roll.
This approach saves time, and it also lets us shoot multiple videos in one day. This keeps costs low and output high. It’s all about efficiency, especially when we’re creating content in bulk.
2.2 Filming: Gathering Shots for Now and Later
When it comes to filming, we’re not just capturing footage for one video. We’re thinking ahead, gathering enough content for future videos as well. We might be on a project but we are always looking for a perfect shot that could be useful later.
This not only makes the most of our time but ensures we have a treasure trove of B-Roll to pull from for months to come. The more authentic footage we can capture, the better the final product will be. This is especially true for footage of the business in its natural day-to-day.
2.3 Sound Design: Keeping It Simple Yet Effective
Sound design in our productions is as straightforward as it gets. We’re not adding in complex soundscapes or recording elaborate Foley effects. Sometimes all we have is a clean interview track with a music track that fits the mood. It’s simple yet powerful.
This minimalist approach keeps the message clear and the focus on the content. It might be basic, but it’s effective and that’s what counts.
3. Post-Production: Where Your Story Comes to Life
3.1 Editing: The Digital Kitchen
The third phase of our 4 stages of video production: Editing, is where the magic happens. We take all that raw footage and start putting it into a story that reflects your brand. The goal is to keep the video true to your voice. It should be consistent across multiple videos, but each must stand alone.
Editing for bulk video production means finding the balance between efficiency and quality. We streamline the process to keep things moving quickly. But we won’t sacrifice quality, we want to create a product our clients will be proud of.
3.2 Adding Effects and Graphics: Just the Right Amount
When it comes to effects and graphics, less is more. We use them here and there, just enough to enhance the video, without overtaking the story. This could mean a simple text overlay with your logo, or a quick animated transition. Nothing too flashy, just enough to reinforce your brand.
The idea is to keep things clean and professional, allowing the content to speak for itself. After all, the most important part of the video is your message.
3.3 Review and Revisions: Fine-Tuning to Perfection
Once the video is edited, it’s time for you to take a look. We work closely with you during the review process. This ensures that the final product aligns with your vision.
We use online reviewing systems that allows you to leave frame by frame comments on the video, and they’ll show up on our timeline. This way we make sure your voice is heard and we hit those deadlines.
4. Delivery: Getting Your Video Out to the World
4.1 Formatting and Exporting
A crucial element of the 4 stages of video production is delivery. When the final cut is approved, it’s time to get your video ready to be published. We export in various formats while making sure your video looks great everywhere, including your website, YouTube, Facebook and Instagram. Yes, we even format for vertical viewing because that’s where a lot of content is consumed these days.
We use Kollaborate as our online client reviewing system.
When we prepare the video for different platforms from the start, we help you maximize its reach and impact.
4.2 Sharing and Distribution
We don’t just hand over the video and call it a day. We help you find the best way to share your video. It could be for a larger video marketing campaign or a standalone post. We use AI tools to optimize your posting schedule. We also use social media management platforms. This ensures your video gets seen by the right people at the right time.
And if you’re looking to boost your SEO, we’ve got you covered. Videos are a powerful tool for improving organic search results, and we can guide you on how to make the most of that.
4.3 Archiving: Keeping Your Content Safe and Accessible
Finally, we take archiving seriously as the last piece of the 4 stages of video production. All your projects are backed up in two secure locations to ensure that nothing gets lost. This gives you peace of mind knowing that if you want to revisit an old video or need footage for a new project, it’s ready to go.
Our archiving system keeps your content safe and accessible. It’s always ready for reuse. Whether it’s for a quick social media post or a new video project, we’ve got your back.
You Dream It, We Make It Happen
That was how we create videos in bulk. It’s about getting the job done, efficiently and in high-quality, while staying true to your brand’s voice.
If you’re ready to take your video marketing to the next level, we’re here to help. We have the skills, tools, and passion to make your videos look great and deliver results. Let’s get started!
Zach Nassif
Zach is the sharp-shooting force behind Memory Mill Media, producing fearless videos that pump out bigger profits for doctors, lawyers, agencies and production houses. He doesn’t sugarcoat anything: his content hits hard and leaves rivals in the dust. Ready for next-level impact? Zach's got the camera, and the guts, to make it happen.