Frequently Asked Questions
What kind of videos can you do for my business?
It depends on three things: Your business model, your objective and your budget. Here are a few that are popular with our clients: Corporate film, commercial, location walkthroughs, service videos, career videos, training videos, CEO interviews, meet the staff, client testimonials, events coverage, promotions, & blog videos.
Why are retainers better than standalone projects?
Working on a retainer means you’ll only brief one company, which in turn becomes immersed in your brand, quality consistency, steady and foreseeable budget, bulk savings, SEO benefits. Paying per video will drain your budget.
What happens if we hit a slow month during a retainer?
It happens. But you’ll also get very busy months. So they balance each other out.
What will my video marketing plan include?
We’ll start with a plan based on your objectives. We’ll craft out a year-full of video content. Each video goes through the usual cycle of pre-production, production and post production. We’ll also throw in free business photography, website analysis and a competitive analysis.
How much does it cost to produce videos monthly?
It really depends on the number of videos you need every month. An average works fine, for example we start with $5000/mo. for 10 videos/mo, give or take.
What is the difference between legacy and ongoing films?
Legacy films are videos you need only once in a while like a corporate film or a commercial, the cost of which can be spread over the retainer life. Ongoing films are produced more frequently like client testimonials or promo videos.
How can video help my business?
Google bought YouTube for billions of $, so Google must love videos. And so should you, if you want to rank on Google’s first page that is. Also online shoppers believe videos are essential when making purchases. Videos tell search engines that your site is relevant to your visitors. And lastly, organic strategies almost always outperform paid ads in the long term.
What is the difference between project based and retainer based plans?
When you pay per video, or project based productions don’t have a clear roadmap, priority access, discounts, fixed costs, simple billing, planned schedules and requires more paperwork. And specialized gear almost always cost extra. On a retainer, you will never get billed for an extra voice over talent, or music track or a drone, or a meeting. It’s all included in one monthly fee.