Frequently Asked Questions
Dental Video Production
What kind of videos can you do for my practice?
Depending on your marketing objectives or your website needs, here are a few ideas to get us started: A welcome video, location walkthroughs, service videos, career onboarding videos, patient education videos, meet your doctor, meet the staff, social media ads, and patient stories. There are many more ideas like partnerships, covid and safety, events videos etc. The sky is the limit!
Why is a partnership better than pay-as-you-go?
Paying per video is a great place to start but can quickly drain your budget on the long term. A partnership means you get aggressive discounts, quality consistency, steady and foreseeable budget, receive video content regularly which in turn skyrockets your organic traffic. We also become immersed in your brand which translates into less briefings from your end, and more creative ideas from our end as your practice grows.
What happens to our partnership during a Covid-19 lockdown?
We support local businesses during tough times and we’re happy to revisit the retainer for the duration of the lockdown.
What will my dental video production package include?
Based on your objectives and video plan options, we will come up with a customized video content plan that meets your needs. Besides the usual videos (concept, scheduling, shooting, editing), you will also enjoy dental office photos, drone and aerial footage, a free website analysis and an online presence overview of your market competitors.
What is the difference between legacy and ongoing films?
Legacy films are videos produced only once in a while like a welcome film, a meet the doctor video or service videos. Ongoing films are produced more frequently like patient stories, patient education videos or promotional videos.
How can video help my practice grow?
Google owns YouTube so it’s no secret that Google Search loves video. And so should you. Based on numerous studies, people believe videos are essential when deciding which practice to go to. They get to hear and see you, which builds an immediate connection. Videos tell them what makes your practice stand out, where it’s located, what services you offer, your unique culture. On the back end, videos tell search engines that your site is relevant to your patients’ search. And finally, organic strategies (such as posting videos on a regular basis) almost always outperform paid campaigns in the long run.
Can I customize a package?
Of course! We know that every dental office provides different specialties, have different cultures and end goals. We can tailor a package after an initial meeting and come up with a plan that works for you.
Do you offer full marketing services?
Our strength is in telling a story visually, creating films that not only look great, but also convert. There are many dental marketing companies out there, but the bulk of your investment will always be video production. We’re proud that our videographers not only know dentistry, but are master editors, can direct and get what they want, respect patients’ privacy and schedule, plan and coordinate with your teams. We prefer to focus on what we do best and not stretch ourselves.
What if I already have a marketing team?
That’s great! Actually we prefer if you already have a marketing plan in place, our videos can plug into your existing campaigns and produce results. We want to be sure that your videos are also seen by the right audience. We work with video marketers, online marketing teams and executives to tailor the angle of our story to make sure you get the best out of your marketing investments, social ads and PPC campaigns.