In dentistry, it is known that a person who creates dental videos is known as a dental videographer. This person is expected to come up with the concept, scheduling, production planning, shooting, editing and delivery of every dental video. The revolution of digital video, and the accessibility of high quality cameras, blurred the lines between job roles and what used to be clear cut definitions have now become generic titles that encompass lots of different tasks. Hence it is important to understand what each individual can do, and why the distinction matters when it comes to producing dental videos.
Videographer vs Video Producer
Generally, the term “videographer” is attached to services people use to search for professionals online. You’ve probably heard a lot about wedding videographers, event videographers or real estate videographer. Today that term have made its way into other specialty fields so you now hear about medical videographers, dental videographers or even legal videographers. The assumption attached to videographers is that they are usually a one-man-band who will plan, shoot and edit all their videos to a high quality level. But is that really the case?
A Video Producer Is Not Better Than A Videographer. They’re Different.
First, this is in no way to say a video producer is better than a videographer. There are probably some videographers that are a lot better than video producers, but it’s important to understand the difference from a creative standpoint so you can align your expectations.
Because the term “videographer” and “video producer” have become generic titles, it is crucial to acknowledge that just because someone calls themself a videographer doesn’t mean they can tell a story, or edit, or schedule a production. In the same token, just because someone calls themself a video producer doesn’t mean he or she can frame a shot, or operate a camera.
Ok now that we have the small print out of the way, let’s dive into the real issue here. At the end it doesn’t matter what we call ourselves, what matters is what we can do for you. It’s what the videos are for that really differentiates them.
A videographer specializes in the art of taking good videos. A video producer wants to send a message through videos. See the difference?
If I was to capture an event that looks great from all angles I would be a videographer. If I was to tell a story through a patient testimonial and make my viewers feel something, I’m a video producer.
If a videographer can frame a shot beautifully and at the same time convey an emotion, they can call themselves a video producer. No one says that a videographer cannot make art. But with a video producer, there are many more merits one needs to satisfy. While the job of a video producer is about shooting, editing and storytelling, anyone merely recording an event these days can be called a videographer.
A videographer can definitely tell a story, but he/she are not required to. This is the subtle difference.
A video producer however assumes the video production from A to Z, from concept to finish, not just the art of taking good shots.
Why Does It Matter For My Practice?
In the dental world, it’s all about the patient. Not really about how the patient looks on camera, although this is also important, but how her story affects other people, how can her experience change the way I feel about the practice, managing my anxiety and expect the quality of care I will receive.
Videographer vs Video Producer. A Dental Service Video Example.
Imagine yourself watching a dental service video and the film consists of a doctor interview telling us about a specific service they provide, some b-roll footage of doctors performing that service, some background music and your logo. It looks good, it’s short, simple and straight to the point. If that’s all you’re after, then a dental videographer is all you need. Is this the best a dental video can be? Certainly not.
Imagine that same video with the same doctor, and in addition we have a patient testimonial telling us her experience with that service, a family member who gives more depth to the story from a non-patient angle, a hygienist who tells us why she loves performing that service with that doctor, or a lab tech with an insight into handcrafting a tooth. Now we have a complete film, and need to call a video producer that can pull it off.
A good dental video producer will know:
- The pace and rhythm needed to convey the story,
- The genre of music that fits the pace,
- The right questions to ask the patient that trigger the right responses he needs to build his story,
- What NOT to keep in an interview,
- When and how to schedule his interviews to coincide with the patient’s appointments, and so on.
A good videographer will use the best techniques to frame and light a shot, move the camera and choose the right angles. A good video producer will not only shoot great footage, but also transform all the moving pieces into a coherent story that moves, evokes emotions and ultimately converts.
That is our benchmark: Conveying emotions through videos.
Can all videographers do that? Certainly not. Can all video producers do that? That's their job.
What a video producer can do will transform the way you produce dental videos. You don’t just want videos that look great on your website, you want videos that attract, connect, convert and sell. That’s where the video producer comes in. Here’s a quick comparison between what a videographer vs a video producer comes armed with.
Knows what camera, lenses, lights are needed for a particular scene.
How to frame a shot and produce great composition
How to capture audio using professional equipment
What angle and what equipment is needed to move the camera while shooting
Which frame rate to shoot at, what camera settings are optimal for getting great footage.
Knows what scenes he needs to tell a story from A to Z
Which frame composition would convey the right emotion in the viewer
Which audio elements he needs to complete the story
Which music genre works best with this type of films
Which graphics, colors and fonts matches your dental brand
When to slow-mo and when not to slow-mo shots to match the rest of the edit
Who to interview and what b-roll footage is needed from that interview to have enough videos to cover all the edit points
What to ask his subjects so he has the right material to build his story
How to employ editing psychology to create the right pace and rhythm using strategic editing skills
Conclusion: Quality is subjective
For some having a good shooter is all that matters. For others, having someone that can plan, shoot and edit with little supervision, and have a passion for storytelling, is crucial. There is no right or wrong, what your brand needs, and finding a guy or a company that can translate your vision into life, is what matters the most.
Have you had an experience with a videographer before? Did you know the difference between a videographer and a video producer? Tell us what you think in the comments below!
Memory Mill Media is a dental video production company that encourages doctors to embrace the power of video to attract, connect and convert.