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12 Video Content Ideas Every Business Needs

Video Marketing should be a part of any well planned online marketing strategy.

Video is such a flexible and an easily consumable medium that it benefits and complements your entire ecosystem from search engine optimization & marketing strategies, website traffic, paid social media ads etc.

150 million hours of video are watched on YouTube every day. If you don’t have a video, that’s 0 hours for you.

To get you started, here are a few video content ideas that can help you come up with similar or perhaps different ideas that fits your business model.

All of these video content ideas can be part of your video marketing strategy. Produced regularly they will keep your website content fresh and relevant, creating an increased number of new visitors organically from search engines and social media.

1- Web Commercial

This is a short 3 to 5 minutes well rounded video that can sit on your website’s front page, welcoming visitors and telling them what you do and how you do it. This kind of video can include client interviews acting as social proof for your business.


2- Corporate Film

Also called business film, or outline video. Corporates are the lifeblood of any business no matter its size. Guided by a voice over or the company’s employees, corporate films are better suited for larger companies or organizations wanting a service oriented presentation. It’s basically your digital business card.


3- Interviews

Interviews can be standalone pieces or a part of a larger film. They put a face to the name, presents the company as an approachable group, and adds a human element to their staff.


4- Animations

Animations are not only fun to watch, but it allows you to add much more information on the screen, just like a powerpoint presentation. Except it’s more engaging, powerful and to the point.


5- Product Launch

Your customers might already love your brand, but they want to see your new product in action before they hit the buy button or visit your store. This is why you need a cool launch video to create buzz and anticipation around your new product.


6- Events Coverage

These videos are highlights of the best moments from your event. Reach an even wider audience that couldn’t make it to your event by publishing a short 5 to 10 minutes coverage edit that shows them what they missed.


7- Training Videos

This is another spin on product videos, except it is not time sensitive like a launch. Viewers just want to see how you coach others, presenting yourself as the authority in your field. This edit breakdowns the how-to side of a football routine.


8- Timelapse Videos

Timelapse videos is a whole genre of films altogether, but generally these cover a long span of time and shrinks it to a 1 or 2 minutes film. Great to show construction projects being completed fast, or your office building in daylight turning into nighttime.


9- Video Series

You can create a whole series of videos centered around your service, or product. Each video will speak to one aspect or benefit of your product, creating a chain of engaging content your viewers can’t wait to watch.


10- Emotional Stories

Nothing relates better with your viewers than stories that speak to them, to their feelings and emotions. Who said corporate films need to be bland brochures? You can create an interesting treatment from any subject by injecting human elements that connects with your viewers.


11- Location Walkthrough

Smooth cinematic walkthroughs can invite your viewers inside your business, taking them from room to room, highlighting your staff’s friendliness. This type of video can increase walk-ins and make customers excited to comer see you.


12- Service Videos

Service videos covers one of your business offerings in detail. Yiou can use it on your website in conjunction with your text content to give more depth.

There a ton of other business video ideas out there but we just showed you the most powerful use of videos for marketing purposes.

These can all be customized to fit your business and marketing plan. We can produce these kind of videos on a regular basis, each and every month.

In short, we produce videos that drive results, powerful videos that sell. More than 150 million hours of videos are watched on YouTube each day. If you are not on YouTube yet, you’re missing out on a ton of potential customers and we’re here to help get your message out there.

Contact us today for a free video content plan for your business.