SOCIAL MEDIA VIDEOS
Would You Rather | Social Media Videos
Client: Fort Bend Dental
Goal: Awareness
Platform: Social Media
Let’s play a fun game of would you rather with doctors and staff! Pickle juice or hot sauce? Grey’s Anatomy or House? Clean kitchen or teeth? 😂
5 important facts about social media videos for medical clinics:
- Increased Engagement: Videos on social media generate 1200% more shares than text and images combined. This high engagement rate means that clinics can reach a wider audience, increasing awareness of their services and attracting new patients. By sharing informative and engaging videos, clinics can enhance their online presence and foster a sense of community.
- Builds Trust and Credibility: Video content helps humanize the clinic and its staff, making patients feel more comfortable and connected. Showing doctors discussing procedures, patient testimonials, or behind-the-scenes looks at the clinic can build trust. In fact, 81% of consumers say they need to trust a brand before making a purchase decision, which is crucial in the medical field.
- Educational Value: Social media videos can effectively educate patients about medical procedures, health tips, and preventive care. By providing clear and concise information, clinics can empower patients to make informed decisions about their health. Research shows that patients who are educated about their conditions are more likely to adhere to treatment plans.
- Boosts SEO: Video content can improve search engine optimization (SEO) for medical clinics. Including videos on websites and social media profiles can lead to higher search rankings, as search engines favor multimedia content. Videos can also keep visitors on the site longer, further boosting SEO performance, as user engagement metrics are considered in rankings.
- Cost-Effective Marketing: Creating social media videos is often more cost-effective than traditional marketing methods. With smartphones and basic editing tools, clinics can produce high-quality videos without significant investment. This accessibility allows clinics to create content regularly, keeping their audience engaged and informed about services, promotions, and health tips.
These facts highlight the importance of utilizing social media videos for medical clinics to enhance patient engagement, build trust, provide education, improve online visibility, and market effectively.
Scale Your Practice With High-Impact Video Productions
Empower your practice and your clients with high-quality videos that attract, build trust, and convert your ideal customers.
