MEET THE EXPERT
Dr Karen Beshay | Doctor Profile
Client: Fort Bend Dental
Goal: Awareness, doctor profile
Platform: Website
Discover Dr. Beshay’s life outside the office, where she finds joy in the simple pleasures of reading, indulging in cooking, and cherishing quality time with her husband. Gain insight into the balance she strikes between her professional dedication and personal interests, reflecting a holistic approach to life.
Here are 5 science-backed ways that doctor profile videos affect viewers:
- Builds Trust Through Visual Cues: Studies show that people tend to trust individuals more when they can see their faces and observe body language. Doctor profile videos help build trust by showcasing a doctor’s facial expressions, tone of voice, and mannerisms, which are essential in establishing credibility and trustworthiness.
- Increases Emotional Connection: According to psychological research, storytelling activates different parts of the brain and creates an emotional bond. By presenting doctors as approachable and compassionate through personal stories, profile videos enhance emotional engagement, which can lead to stronger patient-doctor relationships.
- Boosts Information Retention: The human brain processes visual content 60,000 times faster than text, and people tend to remember 95% of a message when they watch it in video form versus 10% when reading it in text. Doctor profile videos help patients remember key information about the doctor and practice more effectively.
- Reduces Patient Anxiety: Research shows that familiarity reduces anxiety. When prospective patients can “meet” their doctor before the appointment through a video, it can ease their fear of the unknown and help alleviate dental or medical anxiety by making the doctor feel more familiar and approachable.
- Influences Decision-Making: Studies in behavioral psychology suggest that people are more likely to make decisions based on personal connection and trust. Doctor profile videos provide a personal introduction that can influence a viewer’s decision to choose that doctor over others by enhancing feelings of confidence and reassurance.
These insights highlight how doctor profile videos can impact viewers on both emotional and cognitive levels, helping them make more informed and confident decisions.
Scale Your Practice With High-Impact Video Productions
Empower your practice and your clients with high-quality videos that attract, build trust, and convert your ideal customers.
