Brand Videos

A brand’s story video tells the essence of your company culture, its values, and its unique journey through storytelling, as well as interesting and visually stunning footage. Your target audience will remember it because it shows off the personality, purpose, and emotion behind your business.

A quality movie for your brand can help your business by making people feel strongly about you. It helps you set your company apart, gain trust, and create an identity that people will remember.

Filming your brand in an interesting way that a customer can build trust, increase value, attract new customers, drive visitors to take action, and leave a lasting impression on your target market.

The difference between both these marketing assets is very thin and lies in the fact that brand videos showcase a story, is more laid-back, humanize your business and capture the emotional side of the interaction between customers and your product. A corporate video is a more formal version of the latter, it focuses more on core principles, your company’s mission and general vision, sustainability, ethics, compliance and such.

A brand’s video can be a welcome overview film, “about us”, personal profile, a meet-the-team, behind the scenes video, a film that focuses on one of your company culture tenets, a story of how your product improved the life of one of your clients (not to be confused with a testimonial which is more client focused), a video of how you came about creating one of your products, etc.

We explained thoroughly above what a brand video is. Branded videos, however, is an influencer marketing term that describes a piece of content where a celebrity, or wanna-be, shows how to use a product and showcases the benefits and outcomes of that product, usually for a referral fee, if one of the influencer’s followers purchases the product.

A brand video story is created in a few crucial stages. Before anything else, the goals and message of the video must be well defined and carefully matched with the identity and target market of your company. The audience’s tastes, problems, and interests are then thoroughly researched. Having established this foundation, the planning process gets underway, creating an engaging storyline angle that tells the brand’s story in a genuine way. Casting, location scouting, and scheduling are all part of production planning once the idea is locked.

For real experiences and feelings to be captured on camera, attention to detail is critical. Production, editing, sound design, and visual upgrades follows next to bring the story to life. To maximize its effect and reach, the video is finally distributed across a number of platforms. Further monitoring and feedback-based optimizations are required to fine tune the brand’s messaging for future projects.