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Brand Videos

THE SWISS ARMY KNIFE OF VIDEO

Your brand’s secret weapon.

Successful brand videos capture the essence of your business in a concise 2-3 minute film, accessible to all, no matter the device. They’re a powerful marketing tool, especially for small-to-medium-sized businesses.

Brand Videos | 🎬 Memory Mill Media | Houston Video Productions
WE TELL UNTOLD STORIES

A new way to tell your story.

Did you know? 90% of consumers find video helpful when deciding what to buy. That’s where branding videos come in, helping customers go from thinking about it to hitting that “buy” button.

What is a brand video?

Unlike an animated explainer video, Brand Videos are designed to inform your clients about your company culture, offerings, and your WHY, instead of a cookie cutter approach.

They compile key aspects of your company culture into a stunning, shareable story that can be used across different stages of your customer’s journey to create traction.

Imagine having a tool that seamlessly explains your product or service, and saves you time having to do that yourself over and over again.

Brand videos aim to:

💬 Explain your product/service in a clear way

🤝 Build trust with potential clients

🔐 Establish credibility, brand’s values, and expertise

⏰ Save time pre-qualifying visitors

📈 Drive sales and online conversions

Where can you share brand videos?

The flexibility of branding videos comes from the fact that they can not only relate to various demographics, they unleash the full potential of your company, create effective touchpoint impact throughout a customer’s journey.

We’re here to guide you, step by step, to propel your video asset across all your customer’s touch-points. This isn’t a one-and-done Facebook post. It’s a strategic asset, crafted for endurance, designed to deliver, short-term and long-term.

But only if you nail the execution. Ready to make it work for you?

Integrate your video into:

  • Your homepage hero section
  • ‘About Us’ page
  • YouTube channel
  • Social media channels
  • Online professional directories
  • Email campaigns
  • Facebook & Instagram Ads
  • Powerpoint presentations
  • Waiting rooms, consult rooms, conference rooms
  • Events kiosks
How to measure the success of your branding film?

Got a killer idea for a marketing campaign? Don’t just launch it, track its success.

Brand videos are easy to integrate and even easier to measure. Arm yourself with the right tools, tailored to your marketing objectives. We’re talking:

  • Google Analytics: Traffic, bounce rate, conversions? Check.
  • E-commerce metrics: Pre-orders, sales, average order size? Nailed it.
  • Facebook ads: Click-through rates, cost per acquisition, leads? You got it.
  • Email signature: Transforming clicks into leads or purchases? Absolutely.
  • YouTube: Boosting subscribers and engagement? It’s all in the numbers.
Brand Videos | 🎬 Memory Mill Media | Houston Video Productions
MAXIMIZE YOUR VISUAL ASSET

The best ways to use your branding video.

We want to make sure you can maximize the potential of your videos. Here are a few further ways that brand videos are impactful.

📈 Videos for sales

🙋‍♂️ Videos for marketing

  • Showcase your goal, beliefs, and legacy.
  • Get your audience to know you.
  • Reactivate and persuade buyers.
  • Use as viral content

Grow conversion rates by 80%.

Studies confirm that incorporating a movie on a website or landing page can increase conversion rates by as much as 80%. This is because videos have the power to grab visitors’ attention and present facts in a way that is more relevant and enjoyable than text-only content.

ON-BUDGET. ON-TIME. ON-MESSAGE

Brand Video Packages.

Working with us gives you a partner in business and marketing, in addition to video production. To provide you with the creativity of a large agency at a reasonable cost and lightning-fast turnaround times, we redesigned the ideal video agency to give you the best brand videos.

📍Completely on-site

Our crew travels to your site to capture it all, and edit everything right here in Houston, Texas.

🎯 On-target

Your film easily integrates with the rest of your strategy, from campaign goals to company culture and tone.

⚡️ Quick Delivery

From planning to filming and editing, your final videos will be sent to you right away.

🏷️ Fair Prices

We make powerful video marketing easy for any customer. There are no tricks, secret fees, or surprises.

👍 Flexible bundles that fit your needs.

  • 2-3 minute long videos
  • Wide and vertical formats
  • Half-day on-premise filming
  • Professional lighting & audio
  • Custom shotlists
  • Licensed soundtracks & graphics
  • Game plan & strategy sessions
Brand Videos | 🎬 Memory Mill Media | Houston Video Productions
Brand Videos | 🎬 Memory Mill Media | Houston Video Productions
Brand Videos | 🎬 Memory Mill Media | Houston Video Productions
Brand Videos | 🎬 Memory Mill Media | Houston Video Productions
Brand Videos | 🎬 Memory Mill Media | Houston Video Productions

FREQUENTLY ASKED QUESTIONS

Do you need something else? Get in touch with us directly and we’ll get back to you within 24 hours.

What is a Branding Video?

A brand’s story video tells the essence of your company culture, its values, and its unique journey through storytelling, as well as interesting and visually stunning footage. Your target audience will remember it because it shows off the personality, purpose, and emotion behind your business.

How can a business video help me?

A quality movie for your brand can help your business by making people feel strongly about you. It helps you set your company apart, gain trust, and create an identity that people will remember.

Filming your brand in an interesting way that a customer can build trust, increase value, attract new customers, drive visitors to take action, and leave a lasting impression on your target market.

What is the difference between a brand video and a corporate video?

The difference between both these marketing assets is very thin and lies in the fact that brand videos showcase a story, is more laid-back, humanize your business and capture the emotional side of the interaction between customers and your product. A corporate video is a more formal version of the latter, it focuses more on core principles, your company’s mission and general vision, sustainability, ethics, compliance and such.

What are the different types and applications of a brand video?

A brand’s video can be a welcome overview film, “about us”, personal profile, a meet-the-team, behind the scenes video, a film that focuses on one of your company culture tenets, a story of how your product improved the life of one of your clients (not to be confused with a testimonial which is more client focused), a video of how you came about creating one of your products, etc.

What is the difference between a brand video and a branded video?

We explained thoroughly above what a brand video is. Branded videos, however, is an influencer marketing term that describes a piece of content where a celebrity, or wanna-be, shows how to use a product and showcases the benefits and outcomes of that product, usually for a referral fee, if one of the influencer’s followers purchases the product.

How does a production company create a brand video? What are the different stages?

A brand video story is created in a few crucial stages. Before anything else, the goals and message of the video must be well defined and carefully matched with the identity and target market of your company. The audience’s tastes, problems, and interests are then thoroughly researched. Having established this foundation, the planning process gets underway, creating an engaging storyline angle that tells the brand’s story in a genuine way. Casting, location scouting, and scheduling are all part of production planning once the idea is locked.

For real experiences and feelings to be captured on camera, attention to detail is critical. Production, editing, sound design, and visual upgrades follows next to bring the story to life. To maximize its effect and reach, the video is finally distributed across a number of platforms. Further monitoring and feedback-based optimizations are required to fine tune the brand’s messaging for future projects.